The verification team have been busy over the last few months attending both the IIJS show in Mumbai and Gem and Jewellery WORLD in Hong Kong…
IIJS Premier 2024
9-13th August 2024, Bombay Exhibition Centre (BEC) (NESCO) – Mumbai
This year marked the first time De Beers had a group stand, featuring representation from TRACR, Forevermark, Group, and Verification Technologies. The booth was officially opened by Paul Rowley, EVP of Diamond Trading, and from that moment, it attracted a steady flow of visitors each day. The verification section showcased our SynthDetect, DiamondView, and AMS2 instruments, with the team engaging visitors in discussions about screening and detection solutions.
One of the highlights of attending jewellery shows is the chance to examine incredible pieces using our instruments. We had the opportunity to screen some large necklaces in the XL base of the SynthDetect. This base was originally designed for such pieces, although many customers also use it to screen melee diamonds. As shown in the images below, the process of verifying natural diamonds is quick and simple, with the blue phosphorescence clearly visible on the screen.
There were also some enquiries on out latest technology, DiamondProof. This is now in the production stage with the first units heading for the US market. This will then be rolled out globally.
Jewellery and Gem WORLD Hong Kong
18 – 22nd September 2024, Hong Kong Convention and Exhibition Centre
Similar to IIJS, the De Beers Group sustainable booth brought together various parts of the business. The first two days were bustling with media engagement, key opinion leader (KOL) visits and interviews with business leaders. The booth was officially opened on the first day by Al Cook, Paul Rowley, and Feriel Zerouki. Day two featured a De Beers spotlight breakfast and a Sightholder cocktail evening.
In addition to activities at the booth we also attended events such as The Natural Diamond Club, Media Launch and Retail Partner Cocktail event where we participated in an Assure showcase. Guests had the chance to see and try out one of our verification instruments, in this instance, DiamondSure, to see how quick and easy it can be to verify your natural diamonds.
The final three days saw a constant flow of potential and existing customers visit the booth for general conversations on screening, LGDs and details about our verification instruments, including the first consumer-facing verification device, DiamondProof.
